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Online courses · Enrollment open

BE pro recruitment courses

Systematic recruitment and headhunting with neural networks. 3–5 minute lessons, assignments on your own vacancy.

Course 1Course 2 · AICourse 3 · 5DCourse 4 · 3602027 proposal
30-day accesspace — 2–3 weeks
Course 1
Start right away

Recruitment: from Zero to Headhunting

  • 25 lessons with tests
  • The whole hiring cycle: from request to offer
  • Templates and forms · certificate
  • 30-day access
from 16.990 ₸per participant · we recommend starting with this course
Program and prices
Course 2 · New
Start right away

Headhunting with AI: Practicum

  • 19 lessons on your own vacancy
  • Prompts: sourcing, outreach, interview, offer
  • Certificate
  • 30-day access
from 30.990 ₸per participant
Program and prices
Course 3 · AI in recruitment
After courses 1 and 2

Neurotools in Recruitment: the 5D System

  • 34 video lessons · 9 modules
  • One vacancy through 5 stages with AI
  • Candidates’ personal data in Kazakhstan
  • Certificate · 30-day access
from 24.990 ₸per participant, excl. VAT
Program and prices
Course 4 · Hiring system
After courses 1 and 2

Recruitment System 360

  • 34 video lessons · 11 modules
  • From business need to quality of hire
  • 7R diagnostics and Recruitment 360° Check-up
  • Certificate · 30-day access
from 24.990 ₸per participant, excl. VAT
Program and prices

How to take the courses

0
Free mini-course“AI in Recruitment” — give it a try
1
Recruitment: from Zero to HeadhuntingWe recommend everyone start here
2
Headhunting with AI: PracticumSourcing and outreach with AI
3·4
The 5D System and Recruitment System 360Only after courses 1 and 2

−10% for 2 courses · −20% for 3 courses · −30% for all 4

Course 1 · Start right away

Recruitment: from Zero to Headhunting

Find strong candidates faster than your competitors.

25lessons with tests
5modules
2–3weeks — pace
30days of access

Beginners

A clear system instead of trial and error

HR generalists

Recruitment “on top of everything” — fill vacancies fast

Recruiters

Headhunting, IT and niche positions

Managers

Understand and control recruitment

Program: 25 lessons

1 Foundation: how a strong recruiter thinks 6 lessons

You understand the profession as a whole and see where to grow and how much you can earn

  1. The purpose of recruitment: why a business needs a recruiter
  2. The recruiter profession: skills, career, income
  3. Types of recruitment
  4. The recruitment funnel and conversion
  5. Sourcing, headhunting and donor companies
  6. Employee Experience
2 Tools: find those others can’t see 6 lessons

You build a candidate pool even for “impossible” vacancies

  1. Map of sourcing channels
  2. Boolean queries and X-ray
  3. Extensions and AI assistants for recruiters (NEW)
  4. Getting the most out of LinkedIn and Facebook
  5. Internal search and referral programs
  6. Networking and a recruiter’s personal brand
3 The hiring process: from request to the first working day 5 lessons

You run a vacancy from brief to onboarding without rework or failures

  1. Hiring request and working with the hiring manager
  2. Interviews and candidate assessment
  3. Job offer and feedback
  4. Onboarding: pre- and onboarding
  5. CRM, Excel, metrics and KPIs
4 Market practice: cases from difficult niches 3 lessons

You get ready-made approaches for the most difficult areas

  1. Headhunting when headhunting is forbidden: IT consulting in the CIS
  2. Headhunting in healthcare
  3. Manufacturing and narrow specializations
5 Mastery: top-recruiter level 5 lessons

You fill more vacancies in less time and keep the candidate until their first day

  1. Mistakes in recruitment and how to fix them
  2. A recruiter’s working day
  3. How much a lost candidate costs
  4. Counter-offers and handling objections
  5. Writing persuasive outreach messages

3–5 min videos

From your phone, at your own pace

Practice

Assignment on your own vacancy

Zoom reviews

In the packages with a curator and a mentor

Certificate

For your CV and LinkedIn

Materials you keep
  • Hiring request template
  • Boolean search cheat sheet
  • Interview scripts
  • Funnel and KPI spreadsheet
  • Cost-of-lost-candidate calculator
  • Candidate outreach templates
  • Glossaries for every lesson
Honestly about the format

The theory is presented by Maiya’s digital AI avatar — lessons are short and to the point. The methodology, materials, reviews and consultations are by Maiya personally.

Packages

Self-paced

Study on your own

  • 25 lessons
  • A test in every lesson
  • Assignments after the 5 modules
  • Certificate
  • 30-day access
16.990 ₸
Recommended

With a curator

Assignment reviews and live sessions

  • Everything in “Self-paced”
  • Assignments reviewed by a curator
  • All document templates
  • Zoom reviews
  • Cohort chat
  • 30-day access
30.990 ₸

With a mentor

Personal work with the author

  • Everything in “With a curator”
  • Individual consultation with the course author: personal development and/or your company’s recruitment processes
  • 30-day access
40.990 ₸

Prices per participant, in tenge, excl. VAT. The course is already on the platform — you can start right away. To pay — message us on WhatsApp

For a company’s HR teamCorporate access, assignment reviews, progress reports. Payment by a legal entity under contract.
Discuss
Course 2 · Start right away

Headhunting with AI: Practicum

Hand the routine of recruitment to AI — keep the people for yourself.

19lessons with assignments
6tools you walk away with
2–3weeks — pace
30days of access

What you will build during the course

  • A configured AI assistant
  • Position profile and market map
  • Search queries and a long list
  • Outreach templates and a touch sequence
  • Scorecard and report template
  • Offer-closing scripts
  • + final project — a funnel for your own vacancy

Bonuses: a prompt library for every stage and the checklist “What to hand over to AI and what never”.

Program: 19 lessons

1–4 Getting started with AI
  1. Meet the neural network
  2. Which neural network to use for recruitment
  3. The task formula for AI — Your first working prompt template
  4. Security and assistant setup — An assistant that knows your company and style
5–7 Request, profile, market
  1. Taking the hiring request: questions for the hiring manager — Question list and a completed request
  2. Candidate profile — Profile: must-have, nice-to-have, red flags
  3. Market map — Donor companies, adjacent roles, salary ranges
8–10 Search and screening
  1. Boolean queries — Queries for your own vacancy
  2. X-Ray and search beyond job sites — Queries for LinkedIn, Telegram and communities
  3. CV screening — A manually verified long list of candidates
11–13 Candidate outreach
  1. A message people reply to — Structure of the first message
  2. A prompt for the first message — Personalized messages to candidates from the long list
  3. Touch sequence — A chain of three messages
14–16 Interview and report
  1. Competency-based questions — Interview questions and signs of a strong answer
  2. Scorecard — A scorecard with level descriptions
  3. Report to the hiring manager and AI mistakes — Candidate report template
17–19 Offer and final project
  1. Offer arguments — Arguments tailored to the finalist’s motivation
  2. Objections and counter-offers — Scripts for handling objections
  3. What stays with the human, and the final project — A complete funnel for your vacancy with a review

Packages

Recommended

With a curator

Assignment reviews and live sessions

  • 19 lessons, templates and assignments
  • Tests after the 5 modules
  • Assignments reviewed by a curator
  • Zoom reviews · cohort chat
  • Certificate · 30-day access
30.990 ₸

With a mentor

Personal work with the author

  • Everything in “With a curator”
  • Individual consultation with the course author: personal development and/or your company’s recruitment processes
  • 30-day access
40.990 ₸

Prices per participant, in tenge, excl. VAT. Corporate training on request. To pay — message us on WhatsApp

Course 3 · For graduates of courses 1 and 2

Neurotools in Recruitment: the 5D System

Build neural networks into the everyday work of recruiters and HR — with the author’s 5D methodology.

34video lessons
9modules
2–3weeks — pace
30days of access

D1 Define

Hiring task, profile, job ad

D2 Discover

Sourcing and headhunting with AI

D3 Decode

Screening and short list

D4 Diagnose

Interviews, cases, Scorecard

D5 Decide & Develop

Decision, offer and onboarding

AI ethics and data

Candidates’ personal data in Kazakhstan

Program: 34 lessons

0 Course entry: 5D inside the Recruitment System 360 2 lessons
  1. How the course works: one vacancy through five stages
  2. The 360 → 5D bridge: architecture and working tools
1 The 5D concept: rules for safe and accurate work with AI 4 lessons
  1. AI speeds up — the human decides: 5D principles
  2. The “Traffic Light” principle
  3. The “RCTF+E” prompt formula, iterations and a context passport
  4. The “clean input” rule and 5D checkpoints
2 AI ethics and candidates’ personal data in Kazakhstan 3 lessons
  1. The legal framework of Kazakhstan and seven rules of data processing
  2. The “data × tool” matrix, bias and transparency
  3. AI usage policy in recruitment and a recruiter’s code
3 D1 Define: hiring task, profile and job ad with AI 5 lessons
  1. Preparing for the meeting with the hiring manager
  2. Briefing: from a vacancy to a hiring task
  3. The 5D position profile and the “requirement → evidence” matrix
  4. Competencies, a realistic profile and the value proposition
  5. Job ad text, versions for channels and CP-1
4 D2 Discover: sourcing and headhunting with neurotools 5 lessons
  1. The funnel, channel map and the three-wave rule
  2. Donor companies, Talent Map and job title synonyms
  3. Boolean and X-ray queries, AI-assisted search
  4. Headhunting: a message to a passive candidate and a touch sequence
  5. Inbound flow, a headhunter’s working day and CP-2
5 D3 Decode: screening, matching and the short list 4 lessons
  1. Why screening is a risk zone. The 0–3 scale and weights
  2. Matching CVs against the profile and reading CVs like a recruiter
  3. Ranking, phone interview and a short list for the hiring manager
  4. Feedback to candidates, fairness audit and CP-3
6 D4 Diagnose: interviews, cases and the scorecard 4 lessons
  1. Sufficiency of assessment, interview structure and STAR
  2. Cases, work samples and the Scorecard
  3. Notes, the hiring manager, references and feedback
  4. Cognitive biases, an AI interviewer trainer and CP-4
7 D5 Decide & Develop: decision, offer and onboarding 4 lessons
  1. Comparing finalists and the Decision Gap
  2. Pre-offer, offer, counter-offer and rejections
  3. Preboarding, a 30–60–90 onboarding plan and handover to the manager
  4. Probation period, early signals, the feedback loop and CP-5
8 AI impact metrics and learning cases 2 lessons
  1. 5D metrics and a recruiter dashboard
  2. Learning cases: six recruitment situations
9 Final project and test 1 lesson
  1. Final project: one vacancy through 5D

Rates

Self-paced

Video lessons and materials

  • All video lessons
  • Materials
  • Certificate
  • 30-day access
24 990 ₸
Recommended

With a curator

Assignment reviews and live sessions

  • Assignment review
  • Zoom reviews
  • Cohort chat
  • Certificate · 30-day access
39 990 ₸

With a mentor

Plus a personal consultation with the author

  • Everything in “With a curator”
  • Personal consultation with the author
  • Certificate · 30-day access
59 990 ₸
This course is available after completing courses 1 and 2It builds on their tools and logic. Already completed both? Message us and we’ll open access.
Enroll

Prices per participant, in tenge, excl. VAT. Buying several courses: 2 courses — 10% off, 3 courses — 20%, all 4 — 30%. Courses 3 and 4 open after you complete 1 and 2. 2027 proposal

Course 4 · For graduates of courses 1 and 2

Recruitment System 360

From business need to quality of hire: a manageable hiring system based on the Recruitment 360° System methodology.

34video lessons
11modules
2–3weeks — pace
30days of access

Hiring task

Business need and role profile

Market and search

Talent Market Map, headhunting

Evidence Interview

Evidence-based assessment

Analytics and 7R

Hiring economics, Check-up

Program: 34 lessons

0 Entering the system: recruitment as a system of decisions 2 lessons
  1. How the course works and the end-to-end vacancy
  2. From symptom to root cause: the evidence logic of Recruitment 360°
1 Business need and the hiring task 3 lessons
  1. Vacancy ≠ need: the reason for hiring and the initial request
  2. The business task of the position and the kick-off recruitment session
  3. Recruitment Task Card and Gate 1
2 Designing the role and the candidate profile 4 lessons
  1. Role Design: role outcome, tasks and authority
  2. Candidate profile: Must Have, Important, Advantage, Stop Factors
  3. The “requirement → evidence” matrix
  4. Market check: market readiness index, the “We want ≠ Market” conflict and Gate 2
3 Market and search strategy 3 lessons
  1. Search hypothesis and candidate market segments
  2. Talent Market Map and Tier 1–3 donor companies
  3. Search Strategy Map, search waves, Search Review and Gate 3
4 Attraction, headhunting and candidate experience 3 lessons
  1. EVP, the vacancy value proposition and the job ad
  2. First outreach and headhunting: Executive Search 360°
  3. Attraction conversion, Candidate Experience and Gate 4
5 Evidence-based assessment: the Evidence Interview 4 lessons
  1. The selection funnel, the sufficiency principle and the KFDOR model
  2. Evidence interview technique
  3. Question bank and interview map
  4. Motivation, risks, Candidate Scorecard and Gate 5
6 Hiring decision and Offer Management 3 lessons
  1. Final choice, Decision Gap and Gate 6
  2. Pre-offer Check and offer risk map
  3. Negotiations, counter-offers, pre-start support and Gate 7
7 Start, onboarding and quality of hire 3 lessons
  1. Preboarding, no-show risk and handover to onboarding
  2. The first 90 days and two-way feedback
  3. Early turnover, Quality of Hire and Gate 8
8 Analytics, hiring economics and crisis recruitment 3 lessons
  1. Recruitment Analytics and Dashboard
  2. The cost of vacancy and of hiring mistakes
  3. What to do when a vacancy won’t close
9 Diagnosing the hiring system: 7R and Recruitment 360° Check-up 3 lessons
  1. When diagnostics are needed, and the 7R model
  2. 7R assessment, the health index and levels of evidence
  3. Bottlenecks, root cause, Root Gate and a roadmap
10 Technology, the recruitment function and system maturity 2 lessons
  1. Technology and AI: don’t automate chaos
  2. The recruitment function, SLAs and the maturity model
11 Final project and certification 1 lesson
  1. Recruitment project passport and a single chain of evidence

Rates

Self-paced

Video lessons and materials

  • All video lessons
  • Materials
  • Certificate
  • 30-day access
24 990 ₸
Recommended

With a curator

Assignment reviews and live sessions

  • Assignment review
  • Zoom reviews
  • Cohort chat
  • Certificate · 30-day access
39 990 ₸

With a mentor

Plus a personal consultation with the author

  • Everything in “With a curator”
  • Personal consultation with the author
  • Certificate · 30-day access
59 990 ₸
This course is available after completing courses 1 and 2It builds on their tools and logic. Already completed both? Message us and we’ll open access.
Enroll

Prices per participant, in tenge, excl. VAT. Buying several courses: 2 courses — 10% off, 3 courses — 20%, all 4 — 30%. Courses 3 and 4 open after you complete 1 and 2. 2027 proposal

2027 proposal · for companies

Corporate training: the 2027 proposal

Plan recruiter and HR training into your 2027 budget.

CourseSelf-pacedWith a curatorWith a mentor
1 Recruitment: from Zero to Headhunting16 990 ₸30 990 ₸40 990 ₸
2 Headhunting with AI: Practicum—30 990 ₸40 990 ₸
3 Neurotools in Recruitment: the 5D System24 990 ₸39 990 ₸59 990 ₸
4 Recruitment System 36024 990 ₸39 990 ₸59 990 ₸

Prices apply from November 1, 2026 and throughout 2027 · per participant, excl. VAT, in tenge.

−10% · −20% · −30%

For 2, 3 and all 4 courses

−10% for 10+ employees

Group access and progress reports

Contract with a legal entity

Completion certificate and e-invoice

Free meeting

30–60 minutes: we’ll choose courses and rates

Download proposal (PDF, in Russian)Discuss on WhatsApp
31Oct · start
Free · online

Mini-course “AI in Recruitment”

7 short lessons · 30 minutes · hosted by Maiya’s AI avatar

Certificate and all the gifts from the live masterclass: X-ray queries, checklists, 20 prompts, top 100 AI tools.

RegisterLearn more
Maiya Sultanakhmetova
Author and host

Maiya Sultanakhmetova

HR practitioner with 17+ years of experience, including 6+ years in recruitment, IT included

17+years in HR
6+years in recruitment
25lessons in the course
  • Master’s in HR (RANEPA)
  • HR-P (prof.) Certification from the HR Certification Center of Kazakhstan
  • Managing Director of the HR Association of Kazakhstan
  • HR Business Partner at TapHR
  • Director of BePro Agency
  • Author of the “Recruitment 360° System” methodology, registered with Kazpatent
Review

About training

Training review
“

Good afternoon! Our team has already taken your recruitment training — very positive impressions👍 We especially liked that the training was run by practitioners with real…

Read in full

Good afternoon!

Our team has already taken your recruitment training — very positive impressions👍 We especially liked that the training was run by practitioners with real recruitment experience (true headhunters in action)🔥: everything was clear and applicable at work🤗

We also want to note the support after the training — being able to ask for advice and get help in practice was very useful👍👍👍

Olga Salova, HR Director, Zhemchuzhina Stomed, Kostanay/Astana

FAQ

FAQ

Short on time — will I make it?

Lessons are 3–5 minutes. Pace — 2–3 weeks, access — 30 days.

I’m just starting out. Is it too early?

The first module of course 1 is for newcomers to the profession, and every lesson has a glossary.

I’m already a recruiter. Will it be useful?

Modules 2, 4, 5 of course 1 and the entire “Headhunting with AI” practicum.

Why are the lessons presented by an AI avatar?

It’s shorter and to the point. The expertise is Maiya’s, and reviews and consultations are with her personally.

Can I buy course 3 or 4 right away?

No. Courses 3 and 4 open after you complete courses 1 and 2, because they build on their tools. You can pay for several courses at once with a discount: 3 courses — 20%, all 4 — 30%. Courses 3 and 4 open once you finish the first two.

Can my company pay?

Yes: a contract and invoice for a legal entity, or a corporate format.